Our Story
The unmatched flavor of produce directly from the farm
We work to bring farmers committed to growing the best crops together with people searching for delicious produce.
We established Furano Nature Farm 29 years ago, in 1991.
At that time, all agricultural products harvested in Furano and collected by agricultural cooperatives were sorted, packed and shipped together, a practice that continues to this day.
his means that crops of varying quality are mixed together and sold at a uniform price as individual growers cannot be distinguished. As a result, farmers who are committed to careful maintenance and cultivation of their crops do not receive proper recognition.
We believe that diligent farmers who grow delicious melons and vegetables every year should be able to take pride and joy in their work.
This brought about the creation of Furano Nature Farm, bringing together a group of positive, forward-thinking producers who look to better understand the value of their work and produce the best possible crops.
Furano Nature Farm works with farmers who want their customers to enjoy truly delicious melons, asparagus and other vegetables.
It is built on the concept of acting as a bridge between customers and producers to raise awareness of the high standard of Furano’s produce. Prizing quality over quantity, every person that enjoys its wonderful flavor gives us great satisfaction.
Fumio Nakayama, CEO
From the farms of Furano
On the lookout every day, throughout the four seasons
In Furano in spring, June and early July, there were a large number of overcast days with low temperatures and insufficient sunshine.The melons grown there were good, but there was a sense that the taste could be even better.
There were also many instances of corn growing without fruit on the end, and the surprising sight of large numbers of square and pentagonal pumpkins among the fall harvest. This was caused by poor pollination due to the honey-collecting bees moving slowly in the low spring temperatures.This was the third consecutive year of failed crops in Hokkaido, and it was not as bad as it could have been.
The summer wasn’t too hot, with continuous mild weather free of typhoons. Wheat and potato cultivation went smoothly.
There were frequent heavy rains during the day and in the evening, sometimes for as long as two hours, but when I heard news of frequent heavy rains outside Hokkaido, I couldn’t help but worry about water damage, power outages, or the flooding of fields.
There were too many disasters.
Farmers like sunny days. To them, “good weather” means the right weather for working in the fields. The word "sunny" is a magic word that evokes bright feelings.
However, dare I say that rain is not a terrible thing and the idea that sun is good and rain is bad demonstrates an overly-simplistic view of the relationship between good and bad.
For example, imagine a village suffering under the rule of a cruel landlord. When the hero arrives to save the day, if there is no cruel landlord, there is no role for the hero. The village is just a village.
In other words, crops cannot grow without rain. If there are endless sunny days, the crops will die in the sunshine. Only weeds can grow without rain.
I actually love the rain, because it reminds me of my tough childhood. I especially like the gentle rains of spring and autumn. When it rains softly around nightfall, my profile is somber as I sit by the window and lift up my dripping-wet bangs. It’s a shame that my reflection in the mirror looks like that cruel landlord.